product image (5).png (Copy)
product image (5).png (Copy)

DR. KINNEY JUNE 15 SPRINT

$2,200.00

*FULL DETAILS BELOW.

*FULL DETAILS BELOW.

WEBSITE CONSOLIDATION

  • Merge TheCortisolCure.com and DrErinKinney.com.

  • TheCortisolCure.com becomes the primary author website.

  • Rebuild and reorganize TheCortisolCure.com

  • Merge content from DrErinKinney.com

  • Determine final navigation and page structure

  • Build Book page

  • Build Dr KInney Show Podcast page

  • Build Media Page with downloads and links

  • Build Link-in-Bio page to replace Linktree

  • Update social media links to new Link-in-Bio page

  • Build event store/product for September Cortisol Cure event ticket sales

  • QA and testing


    DOMAIN SETUP

  • Monitor domain transfers

  • Configure DNS records

  • Connect domains to Squarespace

  • Verify redirects

  • Troubleshoot transfer issues


MEDIA PAGE + DOWNLOADABLE ASSETS

Build Media Page on DrErinKinney.com.

Media page includes:

  • Professional headshots

  • Media kit information

  • Book information

  • Interview topics

  • Sample interview questions

  • Social links

  • Previous media appearances

  • Contact information

Downloads:

  • Full Media Kit PDF

  • Media One-Sheet PDF

  • Speaker One-Sheet PDF

  • Media Photos Folder

  • Additional tasks:

  • Create branded Canva header for downloads

  • Create branded letterhead

  • Organize media assets in Google Drive

  • Organize Canva brand assets

  • Prepare downloadable PDFs and links


KINNEY CLINIC WEBSITE UPDATES

Once author website is complete:

  • Update footer links

  • Update navigation links

  • Create new About Dr. Kinney page

  • Add book information

  • Link visitors to author website

  • Update references throughout clinic website


EMAIL SETUP

AUTHOR WEBSITE

  • Build newsletter signup system

  • Create newsletter template

  • Import author email list from Kinney Clinic

  • Import pre-sale list

  • Connect forms and automations

CLINIC WEBSITE

  • Import Kajabi email assets

  • Rebuild email infrastructure previously housed in Kajabi

  • Create clinic newsletter template

  • Verify forms and automations

SUBSCRIBERS + EMAILS

Need to determine how to separate:

  • Dr. Erin Kinney audience

  • Kinney Clinic audience

  • Cortisol Cure audience

  • Need to determine subscriber opt-in pathway between audiences.

Emails:

  • Author website announcement email

  • Clinic-to-author introduction email

June 15 pre-order email

  • Update social and website links once new ecosystem is live

BOOK LAUNCH

Cortisol Cure Pre-Launch Audience

Build audience and email capture systems ahead of book launch.

June 15 Pre-Order Campaign

  • Pre-order email

  • Pre-order signup path

  • Pre-order audience organization


CORTISOL DEBT SCORE
Review:

  • ScoreApp

  • Typeform


Select platform and build:

  • Assessment

  • Results page

  • Email signup

  • Automation


CORTISOL CURE COMMUNITY

Question:

Should there be a Cortisol Cure Community as part of the pre-order campaign?

Research:

  • Substack

  • Other community options

  • Make recommendation.

PODCAST SYSTEMS

Review:

  • Buzzsprout

  • Spotify

  • Apple Podcasts

  • Libsyn (if active)

  • Document account ownership and login information clarification and ownership secured.

SOCIAL MEDIA

Review and update:

  • Instagram

  • Facebook

  • YouTube

  • LinkedIn

  • Spotify

  • Apple Podcasts

  • Dr. Kinney Show

  • Update bios

  • Update links

  • Update imagery

  • Verify contact information

  • Remove Linktree and replace with website Link-in-Bio page

GOOGLE DRIVE + ASSET ORGANIZATION

Organize:

  • Website assets

  • Media assets

  • Book assets

  • Podcast assets

  • Branding assets

CANVA BRAND ASSETS

  • Organize Canva account

  • Organize existing brand assets

Create branded templates for:

  • Downloadable PDFs

  • Media materials

  • One-sheets

  • Letterhead

  • Future lead magnets

  • Email graphics (if needed)

  • Create branded header design for downloadable materials

ASSET ORGANIZATION

  • Organize Google Drive

  • Organize website assets

  • Organize media assets

  • Organize book assets

  • Organize podcast assets

  • Create folder structure for future team use


FUTURE NOTES (NOT ENOUGH TIME TO DO THIS - BUT WILL DISCUSS):

SCHEDULING

  • Current:

  • Calendly

  • Potential future setup:

  • Acuity Scheduling through Squarespace

  • Review whether migration makes sense.